Perhaps you may have heard of the unusual phenomena of couples who are sitting next to each other in bed texting each other instead of talking?
Some have asked why would that occur?
A recent Free Energy Theory for the brain has emerged. One crucial key theme runs through these theories and that is optimization. The brain seems exquisitely tuned for determining minimal energy expenditure for expected reward.
In the case of conversation in bed, texting takes less energy than speaking. The small muscles of the fingers expend less calories than the cost of energy of moving one’s entire diaphragm to intake air and push that air past vocal cords, which also must be dynamically moved, along with the throat and the tongue to form words.
This suggests that our young generation of teens, who turn to text more than phone conversations, are simply optimizing energy utility.
Today, changes to workflow are often measured in expected outcomes such as revenue and “buy in” is expected to get users to use them.
Applying the Free Energy Theory for for the brain to the design suggests that we could get even better success if we More