Pete Celano, 21 May 2016
There are three ear-ringing, ground-shaking phenomena in Big Healthcare today, and you don’t want to miss any of them–
1. New payer approaches are unfolding fast: Consider Clover Health – they just raised … $160 million. News flash– Providers are racing to become Payers at the precise same moment that … Payers are racing to become Providers.
Insurance startups raised a record $2.65 billion in 2015, according to the research firm CB Insights. And while venture activity has decelerated, this scalding pace has continued in 2016 with 45 insurance deals representing $650 million in funding.
2. Virtual Visits are torrid: From May 16, 2016 in MobiHealthNews:
“Karen Scott, senior director of marketing, product and innovation at UnitedHealthcare shared some early data about the insurer’s experience with video visits. So far they’re expecting 20 million users by the end of the year.”
20 million! That’s already 6% of the 323 million population in the USA. But there’s the bigger point. Sure, Virtual Visits are torrid, but we’ve already learned something you might not have guessed:
–> Synchronous 2way audio/2way video is OVERKILL for many provider-patient interactions.
Yet asynchronous TEXT MESSAGING for many use cases is enough, even plenty. Especially in Behavioral Health.
Yes, text messaging and Coaching go together like Southwest Airlines & open seating.
There’s one more tectonic plate-shifter– I will post it next week after you digest the above.
NOTE: It will astonish you.