Mike Gillam, 3 April 2015
In 1996, Kodak has a $28 billion dollar valuation and 140,000 employees.
Less than two decades later in 2012, Kodak’s lost more than 90% of their value in four years.
In April of 2012, Instagram with 13 employees sold to FaceBook for $1 billion while Kodak’s market cap was $100 million.
What happened? How was Kodak, a company whose foundation was in images, become completely disrupted as a company?
Peter Diamandis has made the claim that humans are evolutionary conditioned to think linearly. When primitive man saw deer run across the plains, the deer moved linearly. There were few experiences that moved exponentially that affected our survival. As a result, humans have trouble conceptualizing the impact of exponential trends.