In healthcare, we try change culture through training, meetings and seminars on how to be safe. But we are convinced that at the sharp end of care, where the rubber meets the road, it’s actually relationships, not lectures or signs on the wall that influence people’s actions. Previous research in the social sciences has shown time and again how difficult it is to change human behavior; but it has also shown that if people are going to change their behavior, it’s because of the power of social influence…By utilizing technological advances in sociometric measurement and analysis to identify and target social influencers within a healthcare system, we will use their influence to improve safety.
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