Cognitive Illusions: Barriers to Healthcare Innovation?

Cognitive Illusions: Barriers to Health Innovation?In a world of evidence-based guidelines, reams of patient education material, penalties for readmissions, and board rooms full of red and green report cards, many of us quietly wonder… Are we missing something? Because… it just doesn’t feel right.

In this TED video, Dan Ariely, the author of Predictably Irrational, raises the question: “Are we in control of our decisions?”

This is a question that, if answered honestly, might transform the way we look at health, healthcare reform, healthcare regulation, the committees we sit on, our patients, and ourselves.

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