Sunshine the Data

Pete Celano, 5 September 2015



Consumers want choice … and an unimpeded view.  In healthcare and everywhere else, they want High Convenience / Low Friction / Full Transparency.

The excellent Healthcare Dive talked about NS-LIJ’s bold move that occurred last week

North Shore-LIJ is making the move to exceed patients’ growing expectations for transparency, the group says.

The group’s new “Find a Doctor” page will include feedback from patients about physicians primarily in the health system’s outpatient offices throughout the New York metropolitan area. It will not include specialists and hospitalists who only provide care in inpatient settings in the health system’s 19 hospitals.

And reviews are not coming to healthcare, they’re here:

  1. Angie’s List
  2. Healthgrades
  3. RateMDs
  4. Vitals
  5. Yelp
  6. ZocDoc.

NPR looked at reviews last month working with ProPublica.  ProPublica got to peer inside Yelp’s database of 1.3 million health reviews.  It’s interesting to see that much of the Cognitive Dissonance is relating to Labs–


Most-reviewed categories
Doctors 286,033 3.6
Dentists 285,516 4.1
Optometrists 121,590 4.0
Chiropractors 108,229 4.6
Massage therapy 80,944 4.5


Most-reviewed providers and chains
Western Dental 3,026 1.8
Quest Diagnostics 2,531 2.7
Planned Parenthood 1,998 3.5
America’s Best Contacts & Eyeglasses 1,817 2.7
Elements Massage 1,780 4.2

As Supreme Court Justice Louis Brandeis (1916-1939) wrote:

“Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants; electric light the most efficient policeman.”

–> The phrase “Sunshine the Data” comes from MI2’s leader, Dr. Mark Smith (@marksmithmd).

Thanks! You've already liked this
No comments